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How Can You Grow in the American Market with Turquality Support?
Turquality Support and Growth Strategy in the American Market
When your branding journey extends across the ocean, your financial strategy becomes as crucial as your production quality. Many of our companies produce world-class, excellent products. However, in a competitive arena like America, with completely different dynamics, simply offering a “good product” doesn't meet expectations. We are not facing a single market, but rather a continent of markets, with 50 different states, a population of 340 million, and a volume of 30 trillion dollars.
Penetrating this massive structure from the outside, solely as an exporter, is quite challenging. American buyers seek a local counterpart they can reach in their own time zone when issues arise, and who can resolve returns instantly. At this point, the Turquality and Brand Support Programs offered by our government cease to be merely an incentive mechanism and become the most powerful leverage to turn your globalization vision into reality.
Why Localization, Not Just Export?
As SL7, over the years, we have faced a very clear reality in the field: American purchasing professionals do not like to take risks. Data shows that 92% of buyers find overseas supply processes risky. For them, price often takes a back seat; quality, speed of service, and trust determine the main decision-making mechanism.
The only way to build this trust is to have a physical presence in that market. Establishing your own company, an active warehouse, a local sales team, and an operations center are essential. But let's face it, building and maintaining all this infrastructure from scratch in the US requires significant capital. The Turquality program offers our visionary companies a competitive advantage by minimizing these high market entry costs. It finances your brand's positioning as an “American company” there.
How Does the Turquality Program Support Your US Operations?
This support program covers almost all critical operational items required for your brand to establish itself internationally. With proper file management, you can receive significant reimbursements in the following areas:
Physical Space Rentals: Gross rental expenses for offices where you will manage your sales, showrooms where you will display your products, or warehouses where you will establish your logistics network are supported at high rates.
Certification and Compliance Processes: The costs of FDA approvals, special tests, or quality certificates required for your products to enter the US market are included in the program.
Corporate Consultancies: Consulting services you receive from international standard institutions for market research, correct state selection, tax planning, and legal infrastructure are financed.
Marketing and Promotion: A significant portion of your budget allocated for B2B matching platforms, digital advertising campaigns, fair participations, and PR activities is reimbursed to you.
The Power That Turns Support into Sales: The SL7 Operations Model
Benefiting from incentives is an excellent start. But the real challenge is to turn the structure you build using these funds into a profitable machine. Simply renting a warehouse and filling it with goods will not gain you market share. You need an active organization that will ensure continuous sales.
The table below summarizes the difference between the traditional passive export method and the model that combines Turquality support with SL7 operational power:
We become your brand's muscle in America. While you perfect production, we shoulder all on-the-ground operations on your behalf. We define distribution channels and sit directly at the table with wholesalers and regional chains. If you wish to examine the technical background of these strategies we have successfully implemented, you can check our US Trade Show Calendar and Visit Strategies page.
Remember, incentives give you a ticket to the field, but your teammates are what will help you win the game. Building a proper sales funnel, managing samples, and continuously building trust with buyers is our expertise. We have shared with full transparency how we operate this process and how local structures are integrated in our article Local Expertise in the US Market.
Plan for the Future Today
The Turquality program requires a long-term vision. There is a meticulous preparation phase, from application processes to audits. Therefore, you must set your goals correctly and decide from the outset how you will position yourself in which state in the American market. While alleviating your financial burden with government support, entrusting your operational burden to professional hands will not only save you time but also ensure sustainable growth.
For more information, please contact us.
For more information, please contact us.