The United States, being one of the world's largest consumer markets, holds high potential for Turkish manufacturers and exporters. However, entering this market is not limited to merely producing quality products. Strategic decisions, operational capabilities, and mastery of legal processes are also integral parts of this journey. Companies wishing to sell from Turkey to America generally have two paths: selling products through US importers or wholesalers, or taking an active role in the market by establishing their own company directly. So, how do you sell to America? Both approaches have their unique advantages and aspects that require attention…

Selling Products to US Importers or Wholesalers

For many companies looking to enter America, working with importers and wholesalers means quick market access and a low operational burden. Thanks to these firms' established sales and distribution networks across the country, strong logistics infrastructure, and relationships with retail chains, your products can quickly appear on shelves. Thus, you enter the American market with lower risk and cost compared to establishing your own company.

However, the profit margin for this method is generally low. Wholesalers have significant bargaining power regarding price, as they can source similar products from many different countries. To demonstrate the competitiveness of your products, it is crucial to document and present your successes, sales data, and customer satisfaction achieved in other markets. Otherwise, doubts about whether your product will succeed in America could disrupt the collaboration process.

Prepare Contracts

Once you agree with a US wholesaler, the first step is to prepare a contract that clearly outlines mutual obligations. Details such as product delivery times, payment terms, returns, and quality control procedures should be specified. To prepare contracts compliant with American commercial law, it is necessary to work with legal advisors in both Turkey and the US.

Receive Orders
After the contract is signed, the process of receiving orders from the importer or wholesaler begins. Order details such as quantity, variant, delivery address, packaging conditions, and special requests must be clearly defined. Even the smallest error in this process can lead to product rejection or contract cancellation.

Complete Production and Packaging
The production process is initiated in accordance with the order. However, merely producing is not enough; packaging details must also comply with US import standards. Product labeling, barcodes, content information, and safety warnings must adhere to American regulations.

Arrange Shipping from Turkey for Export
Once products are ready for shipment, the shipping process from Turkey to America must be planned. The appropriate transportation method (air, sea, or combined) is selected to ensure timely and smooth delivery of products. At this point, the experience and network of logistics companies like SL7 Global provide a significant advantage for exporters.

Complete Customs Procedures
US customs expects complete documentation for products and full compliance with regulations. At this stage, commercial invoices, certificates of origin, shipping documents, and necessary permits from organizations like the FDA must be submitted in full. Otherwise, products may be held at customs or returned.

Handle All Financial, Tax, and Accounting Operations for the Process
When selling to the US, in addition to tax obligations in Turkey, import duties, sales tax, and accounting processes in America also become important. Proper execution of these operations prevents financial penalties and increases your credibility.
Establishing Your Own Company and Selling
In some sectors and product groups, operating by establishing your own company in the US can be a much more strategic choice. Directly managing your brand and customer relationships without relying on a wholesaler can be critical for long-term success in the market. This path naturally requires higher investment, time, and expertise…
Present Your Products to American Importers
After market research, you need to present your products to US buyers using the most suitable promotion and marketing methods for your target audience. Online platforms, industry trade shows, and one-on-one meetings can be effective in this process.

Obtain Necessary Permits for Establishing Your Branch in America
How do you sell to America? First, establishing a company in the US involves procedures that vary by state. Local expertise is vital in determining the company type (LLC, Corporation, etc.), obtaining an IRS number, opening a bank account, and completing state permits.

Promote Products to Customers
Preparing advertising and promotional activities suitable for American consumer habits increases product visibility in the market. Digital marketing, in-store promotions, influencer collaborations, and seasonal campaigns can be effective methods.

Set Up Stores and Warehouses
If you plan to conduct physical sales or distribution in America, you may need to set up a store or warehouse. You must carefully manage processes such as location selection, lease agreements, and infrastructure investments in this setup.

Determine Marketing Methods Suitable for American Customers
Since each state's demographics, income level, and consumption habits differ, you need to develop marketing strategies tailored to your target audience. It is also important to determine your sales channels according to this strategy.

Execute Product Export Operations
After operations in America are completed, the export process for sending products from Turkey is initiated. At this stage, working with experienced logistics companies is a critical step to ensure timely and undamaged delivery of products.

Complete Customs Procedures
When products arrive in America, the process must be completed with the necessary customs documents and declarations. Error-free customs procedures ensure that the shipment reaches the customer without delay.

Plan Your Company's US Operations (Sales, delivery, repair, maintenance, returns, online, shipping, etc.)
How do you sell to America? Following this topic, you also need to be prepared for after-sales processes. Pre-planning the operational structure for issues such as return management, technical support, repair and maintenance, and online sales integration will enable you to grow your business professionally.

Handle All Financial, Tax, and Accounting Operations for the Process
Company activities in America require regular financial reporting, tax declarations, and a systematic accounting approach. At this point, obtaining professional support ensures both legal compliance and protects your company's financial health.

How Can You Enter America with SL7 Global?
To ensure your Turkish company enters the American market securely and professionally, you need to manage all these processes correctly. With SL7 Global's experience, it is a reliable business partner in your growth journey. While supporting global operations with its central offices in America, it accelerates and perfects your processes with its technology-focused infrastructure. Whether you want to work with wholesalers or aim to establish your own company; SL7 Global professionally supports your entire export process with comprehensive solutions ranging from B2B to return management. Because for SL7 Global, your success is always the top priority.

For more information, please contact us.